Across the UK, many people have noticed that the weekly food shop costs more than it did a year ago. Official figures from the Office for National Statistics show that UK food prices increased by around 4–5% over the past year.

Families on lower incomes spend a larger share of their budget on essentials such as food and energy, which means price increases affect them more strongly than the average household. In addition, cheaper supermarket products have often increased faster than premium brands, meaning poorer shoppers can face higher inflation on the items they actually buy.
However, the real increase for many households in Okehampton and West Devon is likely to be higher.
When other factors are taken into account — including skimpflation, shrinkflation, added water or fillers in products, and the fact that many items used to calculate national inflation are simply unaffordable for poorer households — the real cost of maintaining the same diet may be closer to 7–10% for many families, and sometimes higher for those relying heavily on basic staple foods.
This difference between official statistics and everyday experience helps explain why rising food prices are being felt so strongly in communities like Okehampton.
What Is Skimpflation?
Skimpflation happens when the price of a product stays similar, but the quality or ingredients are reduced.
For example:
- A ready meal may contain less meat and more sauce
- Drinks may include more water or filler
- Recipes may use cheaper ingredients
The price on the shelf may appear the same, but shoppers receive less nutritional value or lower-quality food for their money.
What Is Shrinkflation?
Shrinkflation occurs when the size or quantity of a product becomes smaller while the price stays the same.
For example:
- A packet of biscuits may contain fewer biscuits
- A chocolate bar may weigh less
- A bag of pasta may hold a smaller amount
Because the packaging often looks the same, these changes can be difficult to notice.
Why Rising Food Prices Matter in Okehampton
When food prices rise, skimpflation and shrinkflation occur at the same time, and the real cost of feeding a household can rise faster than official inflation figures suggest.
For families in Okehampton and across West Devon, these pressures can make it harder to afford enough food each week.
At Okehampton Foodbank, we see the impact of rising food prices on local families every day. Many people seeking support are working households, pensioners, or individuals facing unexpected financial difficulties.
Supporting Families in Okehampton
Okehampton Foodbank exists to support people in our community who are experiencing food insecurity.
If you would like to help, you can:
- Donate food items
- Make a financial donation
- Volunteer your time
- Help raise awareness of the foodbank
Community support makes a real difference and helps ensure that everyone in Okehampton has access to food when they need it.



















